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Jurnal Transportasi, Logistik, dan Aviasi Abnus Publisher

The Impact of Lifestyle and Service Quality on Purchase Decisions at JNE Express Bekasi

2022-01-30
Published
114-123
Pages
OPEN
Access
MA
Mevia Puspita Ardhianti
Institut Transportasi dan Logistik Trisakti
MH
M Arif Hermawan
Institut Transportasi dan Logistik Trisakti
RS
Ryan Firdiansyah Suryawan
Sekolah Tinggi Penerbangan Aviasi, Jakarta, Indonesia
Abstract

Purpose: This study aims to investigate the influence of lifestyle and service quality on purchase decisions using JNE Express delivery services at the Bekasi branch in 2021.

Research Methodology: A quantitative research method was employed, using primary data collected from 50 customer respondents of JNE Express. The data were analyzed using SPSS version 25 with a linear multiple regression test.

Results: The study found that lifestyle (X1) has a positive and significant influence on purchasing decisions (Y), with a t-count greater than t-table (3.431 > 2.010). Similarly, service quality (X2) also showed a positive and significant impact on purchase decisions, as t-count (2.631) exceeded t-table (2.010). Furthermore, the combination of lifestyle and service quality together significantly influenced purchasing decisions, with the regression model explaining 83.4% of the variation in purchase decisions.

Conclusions: The findings indicate that both lifestyle and service quality positively and significantly influence customers’ purchasing decisions regarding JNE Express delivery services at the Bekasi branch.

Limitations: The study is limited to the Bekasi branch of JNE Express, with only 50 respondents, which may not fully represent the broader population of JNE customers.

Contributions: This research contributes to the understanding of how lifestyle and service quality affect customer decision-making in the logistics and delivery service sector, specifically in the context of JNE Express.

Decision Purchase Quality of Service Style Life
How to Cite
Ardhianti, M. P. ., Hermawan, M. A., & Suryawan, R. F. . (2022). The Impact of Lifestyle and Service Quality on Purchase Decisions at JNE Express Bekasi. Jurnal Transportasi, Logistik, Dan Aviasi, 1(2), 114-123. https://doi.org/10.52909/jtla.v1i2.64
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How to Cite

Ardhianti, M. P. ., Hermawan, M. A., & Suryawan, R. F. . (2022). The Impact of Lifestyle and Service Quality on Purchase Decisions at JNE Express Bekasi. Jurnal Transportasi, Logistik, Dan Aviasi, 1(2), 114-123. https://doi.org/10.52909/jtla.v1i2.64
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Vol. 1 No. 2 (2022): January
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