Eksplorasi Makna Budaya Hybrid Work dalam Membangun Loyalitas Karyawan di PT Kayu Lapis Indonesia Sukorejo
This study aims to: 1) Analyze employees' understanding of hybrid work culture at PT Kayu Lapis Indonesia Sukorejo, 2) Analyze the factors that influence employee loyalty at PT Kayu Lapis Indonesia Sukorejo, 3) Analyze the role of hybrid work culture in increasing employee loyalty at PT Kayu Lapis Indonesia Sukorejo, 4) To analyze the meaning of hybrid work culture in building employee loyalty at PT Kayu Lapis Indonesia Sukorejo. The research approach used is a qualitative approach with a descriptive type. Data was collected through in-depth interviews. This study had five informants, consisting of two administrative and operational employees, two supervisors, and one HR manager. Purposive sampling was the sampling technique used. The findings of this study indicate that employees have an understanding of hybrid culture that is focused on operational aspects and do not show any internalization of the values contained therein. Examples include responsibility, independence, and the effectiveness of digital communication. This will create delays in adapting to the work culture in the long term. Meanwhile, employee loyalty in this study is shaped by internal and external factors. Employees in this study are able to maintain a good work-life balance even though the hybrid culture has not been optimally implemented. This is demonstrated by the high level of employee loyalty.
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