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Digital Marketing Management Strategies for Sustaining Pemberianku.Gift Micro Business

2025-05-31
Published
28-36
Pages
OPEN
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MR
Muhammad Fajar Rahmatullah
Universitas Terbuka, Indonesia
MR
Muhammad Irfan Rahadian
Universitas Terbuka, Indonesia
Abstract

Purpose: This study aims to analyze marketing management strategies that can improve the competitiveness and sustainability of micro-businesses through the use of digital technology.

Research Methodology: The research method uses a qualitative approach with literature studies and observations of several micro-business actors in Indonesia.

Results: The research findings indicate that the use of social media, e-commerce, digital branding, and technology-based services can expand market reach and enhance customer loyalty in the beauty industry.

Conclusions: The findings show that this strategy increases brand visibility and repeat orders. However, challenges include limited digital human resources, fluctuating advertising costs, and difficulties in measuring the ROI of social media activities.

Limitations: This study is limited to the digital marketing strategies implemented in one microenterprise, “Pemberianku.Gift,” which may reduce generalizability to other MSMEs. Data are qualitative and based on observations, interviews, and document review, which may be subject to contextual biases.

Contributions: This study contributes to MSME management literature by providing practical insights into effective digital marketing strategies for microbusiness sustainability. It highlights the importance of social media, e-commerce, and customer engagement for market expansion and long-term business viability.

Digital Era Digital Marketing Marketing Strategy Micro Business
How to Cite
Rahmatullah, M. F., & Rahadian, M. I. (2025). Digital Marketing Management Strategies for Sustaining Pemberianku.Gift Micro Business. Jurnal Bisnis, Ekonomi, Manajemen, Dan Kewirausahaan , 5(1), 28-36. https://doi.org/10.52909/jbemk.v5i1.221
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How to Cite

Rahmatullah, M. F., & Rahadian, M. I. (2025). Digital Marketing Management Strategies for Sustaining Pemberianku.Gift Micro Business. Jurnal Bisnis, Ekonomi, Manajemen, Dan Kewirausahaan , 5(1), 28-36. https://doi.org/10.52909/jbemk.v5i1.221
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