J
Jurnal Bisnis, Ekonomi, Manajemen, dan Kewirausahaan Abnus Publisher

Strategy to Improve Human Resource Quality in Adopting Artificial Intelligence for Optimizing Digital Era Performance

2025-05-31
Published
1-10
Pages
OPEN
Access
AS
Andik Setiawan
Universitas Terbuka, Indonesia
MR
Muhammad Irfan Rahadian
Universitas Terbuka, Indonesia
Abstract

Purpose: This study aims to examine strategies for improving HR competencies in the face of AI integration in the workplace and identify strategies for enhancing HR quality to support AI adoption within companies and analyze its impact on optimizing organizational performance.

Research Methodology: This study uses a qualitative approach with secondary data, analyzed through content analysis to explore HR readiness and AI adoption strategies.

Results: The results indicate that improving HR quality through digital training, technical competency development, and strengthening an innovation culture are key to supporting the successful implementation of AI.

Conclusions: Improving human resource quality is crucial for effective AI adoption in organizations. Strategies such as digital competency development, continuous technical training, fostering innovation culture, and collaboration among industry, education, and government sectors are key to optimizing company performance in the digital era.

Limitations: This study is limited to a qualitative approach using secondary data and literature review, which may reduce generalizability to all industries or organizations.

Contributions: The study provides strategic recommendations for business actors and policymakers to enhance HR readiness, enabling sustainable AI-based digital transformation and improved organizational performance.

Artificial Intelligence Company Performance Digital Transformation uman Resources Human Resources Development Strategy
How to Cite
Setiawan, A., & Rahadian, M. I. . (2025). Strategy to Improve Human Resource Quality in Adopting Artificial Intelligence for Optimizing Digital Era Performance. Jurnal Bisnis, Ekonomi, Manajemen, Dan Kewirausahaan , 5(1), 1-10. https://doi.org/10.52909/jbemk.v5i1.213
Endnote/Zotero/Mendeley (RIS) BibTeX
References
  1. Ahmadun, A., Pangabean, H. L., Manuhutu, A., Tahir, A. M. S., & Kamsariaty, K. (2023). Legal aspect and legality in corporate companies. Journal of Economics, Management, Entrepreneurship, and Business, 3(1), 61–69. https://doi.org/10.52909/8x37rn68
  2. Anaperta, M., Fiddaraini, H., Rinaldi, M., Nissa, A. J., & Putri, H. G. (2021). Development of problem-based learning e-book media for proxy server configuration in tkj smk negeri 3 padang. Jurnal Teknika Dan Informatika, 1(2), 161–176. https://doi.org/10.52909/jti.v3i2.136
  3. Ayuningtyas, B., & Ilman, S. (2021). Ip camera surveillance system using an android application based on arduino. Jurnal Teknika Dan Informatika, 1(1), 1–18. https://doi.org/10.52909/jti.v1i1.6
  4. Bughin, J., & Hazan, E. A. (2018). Notes from the ai frontier: Modeling the impact of ai on the world economy. McKinsey Global Institute.
  5. Commey, V., Kokt, D., & Hattingh, J. (2020). Innovative human resources management: Key competencies expected from hospitality graduates in ghana. Journal of Sustainable Tourism and Entrepreneurship, 1(4), 279–291. https://doi.org/10.35912/joste.v1i4.403
  6. da C. G. Cabral, H., Djaha, A. S., & Nursalam, N. (2020). The development of human resources in the university of dili, timor-leste (a rector’s policy study). Annals of Management and Organization Research, 1(1), 1–7. https://doi.org/10.35912/amor.v1i1.143
  7. de Rahu, K. Y., Neolaka, M. N., & Djaha, A. S. A. (2023). Personnel management information system in order to create up-to-date and integrated personel data and information in the personnel and human resources agency in malaka regency. Journal of Multidisciplinary Academic and Practice Studies, 1(1), 55–70. https://doi.org/10.35912/jomaps.v1i1.1449
  8. Ebuka, A. A., Emmanuel, D., & Idigo, P. (2023). Artificial intelligence as a catalyst for the sustainability of small and medium scale businesses (smes) in nigeria. Annals of Management and Organization Research, 5(1), 1–11. https://doi.org/10.35912/amor.v5i1.1719
  9. Fadlianto, A., & Sulistyowati, N. (2022). Analyzing the effect of e-farming implementation on supply chain performance in sugarcane plantations. Journal of Economics, Management, Entrepreneurship, and Business, 2(2), 91–106. https://doi.org/10.52909/jemeb.v2i2.84
  10. Faradillah, S., Irmansyah, D., Lokatara, B. A., Saputra, M. I., & Wulansari, A. (2023). Analisis perkembangan artificial intelligence dalam bidang bisnis: Systematic literature review. Djtechno: Jurnal Teknologi Informasi, 4(2), 298–309. https://doi.org/10.46576/djtechno.v4i2.3404
  11. Gumbo, L., Mashizha, M., Simon, C., & Phiri, P. (2023). Conversational artificial intelligence (ai) and bank operational efficiency. International Journal of Accounting and Management Information Systems, 1(2), 79–91. https://doi.org/10.35912/ijamis.v1i2.1915
  12. Hasan, H. (2022). Green human resource management for corporate sustainability in the aviation industry. Jurnal Transportasi, Logistik, dan Aviasi, 2(1), 14–23. https://doi.org/10.52909/jtla.v2i1.91
  13. Heriyanto, D. (2021). The impact of service quality and compensation on crew satisfaction in manning companies. Jurnal Transportasi, Logistik, dan Aviasi, 1(1), 31–41. https://doi.org/10.52909/jtla.v1i1.35
  14. Hernawan, M. A., Pahrudin, C., Affiat, M. R., & Nurhayati, S. (2023). Overview of financial technology (fintech) in logistics: Literature study. Journal of Economics, Management, Entrepreneurship, and Business, 3(2), 90–99. https://doi.org/10.52909/jemeb.v1i1.20
  15. Kapur, R. (2018). Research methodology: Methods and strategies. Department of Adult Education; Continuing Extension, University of Delhi.
  16. Kerihi, A. S. Y. (2024). The effect of human resources competency, individual morality and the control environment on village government accountability in managing village fund allocation in kupang tengah district, kupang district. Global Academy of Business Studies, 1(1), 23–35. https://doi.org/10.35912/gabs.v1i1.3381
  17. Kuncoro, H., & Harahap, V. (2021). Effect of electronic flight bag usage and safety culture on flight safety performance at pt. garuda indonesia. Jurnal Transportasi, Logistik, dan Aviasi, 1(1), 18–30. https://doi.org/10.52909/jtla.v1i1.34
  18. Kurniawan, R., & Hariadi, A. (2022). Improving the performance of oil palm npk fertilization using risk management and analytic hierarchy process. Journal of Economics, Management, Entrepreneurship, and Business, 2(2), 107–126. https://doi.org/10.52909/jemeb.v2i2.85
  19. Lumi, A. N., & Yosef, M. (2022). The effect of supervision on employee performance at pt. indo suharjaya (narma toserba). Journal of Economics, Management, Entrepreneurship, and Business, 2(1), 1–13. https://doi.org/10.52909/jemeb.v2i1.69
  20. Morande, S., & Marzullo, M. (2020). Application of artificial intelligence and blockchain in healthcare management - donor organ transplant system. Annals of Management and Organization Research, 1(1), 25–38. https://doi.org/10.35912/amor.v1i1.261
  21. Muliyati, M., Fajariani, D. E., Nurhayati, N., Jaya, R., & Suryawan, R. F. (2023). Branding strategy for new product implementation: The role of promotion, product quality, and influencer marketing. Journal of Economics, Management, Entrepreneurship, and Business, 3(1), 51–60. https://doi.org/10.52909/jemeb.v3i1.120
  22. Nabilla, S. A., & Soehaditama, J. P. (2023). Effect of profitability, leverage and capital intensity on effective tax rate lq45 companies indonesia 2016-2019. Journal of Economics, Management, Entrepreneurship, and Business, 3(1), 1–17. https://doi.org/10.52909/jemeb.v3i1.113
  23. Nson, Y. D. (2024). Sustainability of the society through green human resources management practices: A proposed model. Annals of Human Resource Management Research, 4(1), 43–59. https://doi.org/10.35912/ahrmr.v4i1.2161
  24. Nwosu, C. C., Obalum, D. C., & Ananti, M. O. (2024). Artificial intelligence in public service and governance in nigeria. Journal of Governance and Accountability Studies, 4(2), 109–120. https://doi.org/10.35912/jgas.v4i2.2425
  25. Prijono, B., Kusnadi, K., Arafah, W., & Lukman, B. (2021). Effect of strategic planning, budgeting, and resource-based view on performance mediated by organizational commitment in tni units. Journal of Economics, Management, Entrepreneurship, & Business, 1(2), 76–95. https://doi.org/10.52909/jemeb.v1i2.54
  26. Purbianto, A., & Adji, B. S. (2021). Performance analysis of the main cooling water pump at pt.x geothermal power plant. Jurnal Teknika Dan Informatika, 1(2), 119–134. https://doi.org/10.52909/jti.v1i1.14
  27. Ricardianto, P., Sakti, R. F. J., Sembiring, H. F. A., & Abidin, Z. (2021). Safety performance analysis of state and commercial ships in accordance with solas 1974. Journal of Economics, Management, Entrepreneurship, & Business, 1(1), 1–14. https://doi.org/10.52909/jemeb.v1i1.2
  28. Rizkita, N., Rachmawati, D., & Valentin, A. D. (2023). The impact of total quality management on corporate environmental performance: Organizational innovation as mediator. Journal of Economics, Management, Entrepreneurship, and Business, 3(2), 112–123. https://doi.org/10.52909/jemeb.v3i2.196
  29. Saribanon, E., Pratiwi, R. D., & Tasran, C. (2023). The effect of facilities and service quality on passenger satisfaction at an international airport. Journal of Economics, Management, Entrepreneurship, and Business, 3(2), 70–80. https://doi.org/10.52909/jemeb.v1i1.17
  30. Setyawati, A., Huda, M. N., Suripno, S., & Tannady, H. (2021). Analysis of integrated bus terminal services and their impact on customer satisfaction at pulo gebang. Journal of Economics, Management, Entrepreneurship, & Business, 1(1), 44–55. https://doi.org/10.52909/jemeb.v1i1.5
  31. Shanjabin, S., & Oyshi, A. H. (2021). The comparative analysis of fmcg enterprises’ vision, mission, and core values focusing on strategic human resources. International Journal of Financial, Accounting, and Management, 3(2), 115–128. https://doi.org/10.35912/ijfam.v3i2.695
  32. Strohmeier, S. (2020). Digital human resource management: A conceptual clarification. German Journal of Human Resource Management, 34(3), 345–365. https://doi.org/10.1177/2397002220921131
  33. Supardi, S. (2023). Determinant motivation and path career: Analysis competence, job satisfaction and leadership. Journal of Economics, Management, Entrepreneurship, and Business, 3(1), 18–33. https://doi.org/10.52909/3m61eq57
  34. Tahir, A. M. S. (2023). How toxic workplace environment affects employee engagement and employee loyalty in organizations (literature review). Journal of Economics, Management, Entrepreneurship, and Business, 3(1), 34–50. https://doi.org/10.52909/qsr67e75
  35. Valentin, A. D., Sartono, S., & Fitriyanto, A. R. (2023). The impact of green manufacturing on tqm and environmental performance in ceramic industries. Journal of Economics, Management, Entrepreneurship, and Business, 3(2), 100–111. https://doi.org/10.52909/jemeb.v3i2.195
  36. Wahyuningsih, E., Widodo, S., & Rahmanto, R. (2021). Prototype manufacture of the arjuno autobost covid-19 robot. Jurnal Teknika Dan Informatika, 1(1), 19–33. https://doi.org/10.52909/jti.v1i1.8
  37. Widyastuti, D. E. (2023). The use of project-based learning and peer assessment to improve young learners’ speaking skills. Journal of Economics, Management, Entrepreneurship, and Business, 3(2), 81–89. https://doi.org/10.52909/jemeb.v1i1.19
  38. Zerine, I., Biswas, Y. A., Doha, M. Z., Meghla, H. M., & Polas, M. R. H. (2025). Adoption of artificial intelligence in retail: Examining the impact of technological and organizational factors on customer retention and loyalty. Annals of Management and Organization Research, 6(3), 287–302. https://doi.org/10.35912/amor.v6i3.2548

How to Cite

Setiawan, A., & Rahadian, M. I. . (2025). Strategy to Improve Human Resource Quality in Adopting Artificial Intelligence for Optimizing Digital Era Performance. Jurnal Bisnis, Ekonomi, Manajemen, Dan Kewirausahaan , 5(1), 1-10. https://doi.org/10.52909/jbemk.v5i1.213
Downloads
View PDF PDF · Open Access
Statistics
Issue
Vol. 5 No. 1 (2025): Mei
Articles

Similar Articles

1-10 of 31

You may also start an advanced similarity search for this article.