Culture-Based Factors Influencing Public Transportation Use: An Extended Theory of Planned Behavior
Purpose: This study proposes a conceptual model to explain Indonesian public transportation use intention by adding culture-based variables to the TPB framework using a SOR approach.
Research Methodology: A qualitative systematic literature review with comparative analysis was conducted, reviewing twelve empirical TPB-based public transportation studies. A bibliometric meta-analysis of 275 articles using the keyword “cultural public transportation” highlighted the scarcity of culture-integrated studies.
Results: The review indicates contradictory findings in previous TPB studies, particularly for subjective norms, descriptive norms, and perceived behavioral control. None incorporated Hofstede’s cultural dimensions as explanatory variables. The meta-analysis confirms that cultural aspects are rarely considered in public transportation research. Based on these gaps, a conceptual model is proposed where culture-based public transportation functions as a SOR stimulus, shaping attitudes, subjective norms, and perceived behavioral control, which in turn determine use intention.
Conclusions: Culture-based public transportation provides a theoretically coherent and empirically unaddressed extension of TPB for Indonesia’s multicultural context. The model introduces a culturally sensitive demand-side stimulus to improve system design and strengthen behavioral intention formation mechanisms.
Limitations: The study is conceptual and does not empirically test the proposed model; hypotheses require validation through surveys with culturally diverse Indonesian users.
Contributions: This research contributes to transportation behavior theory and urban mobility policy by proposing the first integrated culture-TPB-SOR model, defining culture-based public transportation constructs, and generating a seven-hypothesis agenda for empirical testing.
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