Employee Productivity Improvement Strategy Through Digital Communication Technology and R&D Innovation in Jakarta Trading Companies
Purpose: This study analyzes the influence of CSR, innovation, and environmental policies on organizational sustainability and examines the mediating role of organizational culture in improving performance.
Research Methodology: A quantitative design was applied using structured questionnaires distributed to employees and management across various industries. Data were analyzed using Structural Equation Modeling (SEM) to test relationships among innovation, CSR, environmental practices, organizational culture, and organizational sustainability.
Results: Digital communication technology significantly enhances innovation (β = 0.771, t = 22.06, p < 0.001), while R&D has a smaller but significant effect (β = 0.087, t = 1.96, p = 0.025). However, digital technology does not directly affect productivity (β = 0.014, t = 0.50, p = 0.308). In contrast, R&D strongly influences productivity (β = 0.996, t = 136.01, p < 0.001), and innovation has a small positive effect (β = 0.019, t = 2.00, p = 0.036). All results meet standard significance levels (p < 0.05).
Conclusions: R&D is the primary driver of productivity, while digital communication technology mainly supports innovation rather than directly improving productivity. Innovation contributes slightly to productivity and does not mediate the relationships among variables.
Limitations: The study is limited to trading companies in Jakarta, uses cross-sectional data, and includes a limited set of variables. Factors such as leadership, motivation, and organizational culture were not examined.
Contributions: The study clarifies relationships among R&D, digital communication technology, innovation, and productivity. It shows that R&D is the most influential factor in productivity improvement, while digital tools mainly enhance innovation. The findings provide practical guidance for prioritizing R&D investment and using digital technologies strategically.
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