J
Journal of Economics, Management, Entrepreneurship, and Business (JEMEB) Abnus Publisher

Analyzing the Effect of Product Quality on Consumer Satisfaction at Shoe and Sandal Stores in Bogor Regency

2022-06-30
Published
52-64
Pages
OPEN
Access
AA
Alwan Abidin
STIE Tribuana, Indonesia
MM
Muratin
STIE Tribuana, Indonesia
MR
Muhammad Irfan Rahadian
STIE Tribuana, Indonesia
Abstract

Purpose: This study aims to examine the effect of product quality on consumer satisfaction in shoe and sandal stores in Bogor Regency, Indonesia.

Research Methodology: The study employs a quantitative descriptive approach using a questionnaire for data collection. A sample of 92 respondents was selected through accidental sampling. Data analysis was performed using simple linear regression to assess the relationship between product quality and consumer satisfaction.

Results: The results reveal that product quality has a significant positive effect on consumer satisfaction. The regression analysis shows a positive relationship with a significance level of 0.000, indicating that higher product quality leads to increased consumer satisfaction.

Conclusions: This finding confirms the hypothesis that better product quality leads to higher consumer satisfaction, which in turn can foster customer loyalty and repeat purchases.

Limitations: The study is limited to a specific geographic area (Bogor) and a particular product category (shoes and sandals), which may limit the generalizability of the findings to other regions or industries.

Contributions: This research highlights the importance of product quality in consumer satisfaction and offers valuable insights for retail businesses, particularly in the footwear sector, aiming to improve customer retention and competitive advantage.

Consumer Satisfaction Footwear Industry Product Quality Retail Business
How to Cite
Analyzing the Effect of Product Quality on Consumer Satisfaction at Shoe and Sandal Stores in Bogor Regency. (2022). Journal of Economics, Management, Entrepreneurship, and Business (JEMEB), 2(1), 52-64. https://doi.org/10.52909/jemeb.v2i1.78
Endnote/Zotero/Mendeley (RIS) BibTeX
References
  1. Adulyanukosol, A., & Silpcharu, T. (2020). Footwear design strategies for the thai footwear industry to be excellent in the world market. Journal of Open Innovation: Technology, Market, and Complexity, 6(1), 5. https://doi.org/10.3390/joitmc6010005
  2. Anggraini, M. (2020). The influence of product quality on purchasing decisions at the bata mtc giant panam shoe store, pekanbaru, according to islamic economics.
  3. Antonides, G., & Hovestadt, L. (2021). Product attributes, evaluability, and consumer satisfaction. Sustainability, 13(22), 12393. https://doi.org/10.3390/su132212393
  4. Arikunto, S. (2016). Research procedures: A practical approach. Rineka Cipta.
  5. Beckers, S. F., Van Doorn, J., & Verhoef, P. C. (2018). Good, better, engaged? the effect of company-initiated customer engagement behavior on shareholder value. Journal of the Academy of Marketing Science, 46(3), 366–383. https://doi.org/10.1007/s11747-017-0539-4
  6. Braithwaite, N. (2021). These shoes were made for talking: Documenting identity through the lens of footwear. International Journal of the Image, 12(2), 45–64. https://doi.org/10.18848/2154-8560/CGP/v12i02/45-64
  7. Bungatang, B., & Reynel, R. (2021). The effect of service quality elements on customer satisfaction. Golden Ratio of Marketing and Applied Psychology of Business, 1(2), 107–118. https://doi.org/10.52970/grmapb.v1i2.102
  8. Chen, Y., & Chen, F. (2019). On the competition between two modes of product recovery: Remanufacturing and refurbishing. Production and Operations Management, 28(12), 2983–3001. https://doi.org/10.1111/poms.13082
  9. Daga, R. (2017). Image, product quality, and customer satisfaction (1st ed.) [Editors: Hamzah Upu and Kaisar]. Global Research; Consulting Institute.
  10. Dermawan, E., Baktiono, R. A., & Arif, M. (2021). Lifestyle, brand image, product attributes and how they affect on purchasing decisions. IJIEEB: International Journal of Integrated Education, Engineering and Business, 4(2), 119–127. https://doi.org/10.29138/IJIEEB.V4I2.1631
  11. Donthu, N., & Gustafsson, A. (2020). Effects of covid-19 on business and research. Journal of Business Research, 117, 284–289. https://doi.org/10.1016/j.jbusres.2020.06.008
  12. El Keshky, M. E. S., Basyouni, S. S., & Al Sabban, A. M. (2020). Getting through covid-19: The pandemic’s impact on the psychology of sustainability, quality of life, and the global economy–a systematic review. Frontiers in Psychology, 11, 585897. https://doi.org/10.3389/fpsyg.2020.585897
  13. Erokhin, V., & Gao, T. (2020). Impacts of covid-19 on trade and economic aspects of food security: Evidence from 45 developing countries. International Journal of Environmental Research and Public Health, 17(16), 5775. https://doi.org/10.3390/ijerph17165775
  14. Felicia, L. (2016). The influence of e-service quality on go-jek customer loyalty through customer satisfaction. Agora, 4(2), 95–100.
  15. Gaspersz, V. (2015). Managerial economics: Business decision making. Gramedia Utama.
  16. Ghozali, I. (2016). Econometrics: Theory, concepts, and applications with spss. Diponegoro University Publishing Agency.
  17. Gu, S., Ślusarczyk, B., Hajizada, S., Kovalyova, I., & Sakhbieva, A. (2021). Impact of the covid-19 pandemic on online consumer purchasing behavior. Journal of Theoretical and Applied Electronic Commerce Research, 16(6), 2263–2281. https://doi.org/10.3390/jtaer16060125
  18. Haifa, B. M., Suhud, U., & Aditya, S. (2021). Predicting customer satisfaction and intention to revisit at local coffee shop with industrial concept in jakarta. JELAJAH: Journal of Tourism and Hospitality, 3(2), 50–61. https://doi.org/10.33830/jelajah.v3i2.3103
  19. Herawati, Prajanti, S. D. W., & Kardoyo. (2019). Predicted purchasing decisions from lifestyle, product quality and price through purchase motivation. Journal of Economic Education, 8(1), 1–11.
  20. Kotler, P., & Keller, K. L. (2016a). Marketing management (15th ed.). Pearson Education Limited.
  21. Kotler, P., & Keller, K. L. (2016b). Marketing management volume 2 (13th ed.) [Translated by Bob Sabran, original edition 2009 by Pearson Education Inc.]. Erlangga.
  22. Mahsyar, S., & Surapati, U. (2020). Effect of service quality and product quality on customer satisfaction and loyalty. International Journal of Economics, Business and Accounting Research (IJEBAR), 4(1). https://doi.org/10.29040/ijebar.v4i01.950
  23. Masrufah, E. (2018). Analysis of product quality in maintaining consumer trust at indah bordir sidoarjo.
  24. Mokhtar, S., & Sjahruddin, H. (2019). An examination of the relationships between customer relationship management quality, service quality, customer satisfaction and customer loyalty: The case of five star hotels. Advances in Social Sciences Research Journal, 6(2). https://doi.org/10.14738/assrj.62.6202
  25. Nasr, L., Burton, J., & Gruber, T. (2018). Developing a deeper understanding of positive customer feedback. Journal of Services Marketing, 32(2), 142–160. https://doi.org/10.1108/JSM-07-2016-0263
  26. Norawati, S., Arman, A., Ali, A., Ihsan, A., & Putra, E. (2021). Analysis of product variation, quality of service and their effect on customer satisfaction. IJEBD (International Journal of Entrepreneurship and Business Development), 4(6), 954–960. https://doi.org/10.29138/ijebd.v4i6.1554
  27. Nunuh, N., & Wulandari, A. (2021). Payroll model for academic staff: A real options approach in a private campus. Journal of Economics, Management, Entrepreneurship, and Business, 1(2), 148–156. https://doi.org/10.52909/jemeb.v1i2.58
  28. Prijono, B., Kusnadi, K., Arafah, W., & Lukman, B. (2021). Effect of strategic planning, budgeting, and resource-based view on performance mediated by organizational commitment in tni units. Journal of Economics, Management, Entrepreneurship, and Business, 1(2), 76–95. https://doi.org/10.52909/jemeb.v1i2.54
  29. Rahman, O. (2018). Online consumer choice: Footwear design and visual presentation. Journal of Textile and Apparel, Technology and Management, 10(4).
  30. Ramlawati, R., & Kusuma, A. H. P. (2018). Total quality management as the key of the company to gain the competitiveness, performance achievement and consumer satisfaction. International Review of Management and Marketing, 8(5), 60.
  31. Saif, N. M., Ruan, J., & Obrenovic, B. (2021). Sustaining trade during covid-19 pandemic: Establishing a conceptual model including covid-19 impact. Sustainability, 13(10), 5418. https://doi.org/10.3390/su13105418
  32. Saputra, T. D., & Kusnadi, K. (2021). Effect of strategic human resources competency and logistic management on performance mediated by strategic leadership. Journal of Economics, Management, Entrepreneurship, and Business, 1(2), 96–117. https://doi.org/10.52909/jemeb.v1i2.55
  33. Sari, D. A. T., & Giantari, I. G. A. K. (2020). Role of consumer satisfaction in mediating effect of product quality on repurchase intention. International Research Journal of Management, IT and Social Sciences, 7(1), 217–226. https://doi.org/10.21744/irjmis.v7n1.839
  34. Simpson, D., Power, D., Riach, K., & Tsarenko, Y. (2019). Consumer motivation for product disposal and its role in acquiring products for reuse. Journal of Operations Management, 65(7), 612–635. https://doi.org/10.1002/joom.1049
  35. Srivastava, S., & Agarwal, N. (2020). Psychological & social effects of pandemic covid-19 on education system, business growth, economic crisis & health issues globally. An International Journal of Management & IT: A Refereed Research Journal, 11(2), 40–45.
  36. Stevens, J. L., Spaid, B. I., Breazeale, M., & Jones, C. L. E. (2018). Timeliness, transparency, and trust: A framework for managing online customer complaints. Business Horizons, 61(3), 375–384. https://doi.org/10.1016/j.bushor.2018.01.007
  37. Subaebasni, S., Risnawaty, H., & Wicaksono, A. A. (2019). Effect of brand image, the quality and price on customer satisfaction and implications for customer loyalty pt strait liner express in jakarta. International Review of Management and Marketing, 9(1), 90.
  38. Suchánek, P., & Králová, M. (2018). Customer satisfaction and different evaluation of it by companies. Economic Research–Ekonomska Istraživanja, 31(1), 1330–1350. https://doi.org/10.1080/1331677X.2018.1484786
  39. Sumaryadi, S., & Kusnadi, K. (2021). Influence of strategic planning and competence on performance mediated by compliance management in tni service. Journal of Economics, Management, Entrepreneurship, and Business, 1(2), 135–147. https://doi.org/10.52909/jemeb.v1i2.56
  40. Susanto, T. W. P., Sudapet, I. N., Subagyo, H. D., & Suyono, J. (2021). The effect of service quality and price on customer satisfaction and repurchase intention (case study at crown prince hotel surabaya). Quantitative Economics and Management Studies, 2(5), 288–297. https://doi.org/10.35877/454RI.qems325
  41. Sutrisno, H. E. (2019). Organizational culture. Prenada Media.
  42. Suyanto, S., Kusnadi, K., & Arafah, W. (2021). Effect of mis and knowledge management on msme performance mediated by organizational commitment in majalengka. Journal of Economics, Management, Entrepreneurship, and Business, 1(2), 118–134. https://doi.org/10.52909/jemeb.v1i2.57
  43. Van den Berge, R., Magnier, L., & Mugge, R. (2021). Too good to go? consumers’ replacement behaviour and potential strategies for stimulating product retention. Current Opinion in Psychology, 39, 66–71. https://doi.org/10.1016/j.copsyc.2020.07.014
  44. Zhang, J., Ye, H., Bhatt, S., Jeong, H., Deutsch, J., Ayaz, H., & Suri, R. (2021). Addressing food waste: How to position upcycled foods to different generations. Journal of Consumer Behaviour, 20(2), 242–250. https://doi.org/10.1002/cb.1844
License
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

How to Cite

Analyzing the Effect of Product Quality on Consumer Satisfaction at Shoe and Sandal Stores in Bogor Regency. (2022). Journal of Economics, Management, Entrepreneurship, and Business (JEMEB), 2(1), 52-64. https://doi.org/10.52909/jemeb.v2i1.78
Downloads
View PDF PDF · Open Access
Statistics
Issue
Vol. 2 No. 1 (2022): May
Articles

Similar Articles

1-10 of 26

You may also start an advanced similarity search for this article.