The Impact of Total Quality Management on Corporate Environmental Performance: Organizational Innovation asMediator
Purpose: This study examines the effect of Total Quality Management (TQM) on Corporate Green Performance (CGP) in automotive companies, with organizational innovation as a mediator. The background of this study is based on the need for automotive companies to improve their Corporate Green Performance amidst sustainability challenges. Although many previous studies have examined TQM and Corporate Green Performance separately, there is a lack of understanding of the role of organizational innovation as a bridge between the two.
Research Methodology: The research method used is path analysis with primary data collected through questionnaires from the managers and employees of automotive companies.
Results: The results show that TQM has a significant positive effect on Corporate Green Performance and organizational innovation. In addition, organizational innovation mediates the relationship between TQM and Corporate Green Performance.
Conclusions: This conclusion confirms that good TQM implementation improves Corporate Green Performance directly and indirectly through increased innovation.
Limitations: This study is limited by a small sample size and reliance on cross-sectional, self-reported data, which may affect generalizability.
Contributions: The implications of this study suggest that automotive companies should integrate TQM and innovation into their sustainability strategies and provide insights for stakeholders and policymakers to support environmentally friendly practices. This study enriches the literature on the relationship between TQM, innovation, and sustainability in the automotive sector.
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