Branding Strategy for New Product Implementation: The Role of Promotion, Product Quality, and Influencer Marketing

                2023-05-30
              

Published

                51-60
              

Pages

OPEN

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Muliyati Muliyati

Institut Bisnis dan Informatika Kosgoro 1957

Dewi Endah Fajariani

Sekolah Tinggi Penerbangan Aviasi, Jakarta, Indonesia

Nurhayati Nurhayati

Sekolah Tinggi Penerbangan Aviasi, Jakarta, Indonesia

Rahmat Jaya

Institut Bisnis dan Informatika Kosgoro 1957

Ryan Firdiansyah Suryawan

Sekolah Tinggi Penerbangan Aviasi, Jakarta, Indonesia

Abstract

Purpose: This article aims to better understand the dynamics and interaction between the three elements so that companies can optimize their branding strategies and achieve success in marketing their new products.

Research Methodology: The research methods in this article use techniques by describing a result, with the analysis collecting the necessary data from additional sources, which are then analyzed and explained properly. For the purpose of conducting research, additional information collected from books, research papers, articles, lecture notes, the internet, and other information sources are used to collect more data.

Results: The results of implementing branding strategies for new products, promotions, quality products, and influencer influence aregnificant. Based on the research and understanding of marketing concepts, the following conclusions can be drawn: Promotion is key to introducing new products to consumers.

Conclusions: Promotion is key in introducing new products to consumers. Through effective promotional campaigns, companies can increase brand and product awareness among consumers. It is important to design an attractive promotional campaign and choose the right communication channels to reach the target audience.

Limitations: This study is limited by its conceptual approach, which relies solely on secondary data without empirical validation. Additionally, the scope is restricted to three variables promotion, product quality, and influencer without considering other factors that may influence new product branding success.

Contributions: Through effective promotional campaigns, companies can increase brand and product awareness in consumers. It is important to design an attractive promotional campaign and choose the right communication channels to reach the target audience.

Influencer Promotion Quality Product Strategy Branding New Product

How to Cite

Muliyati, M., Fajariani, D. E. ., Nurhayati, N., Jaya, R. ., & Suryawan, R. F. (2023). Branding Strategy for New Product Implementation: The Role of Promotion, Product Quality, and Influencer Marketing. Journal of Economics, Management, Entrepreneurship, and Business, 3(1), 51-60. https://doi.org/10.52909/jemeb.v3i1.120

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