Enhancing Airline Booking Systems: Digital Financial Management for Efficiency, Security, and Customer Satisfaction
Purpose: This study qualitatively analyzes digital financial management in terms of operational efficiency, transaction security, and customer satisfaction in the airline booking system, as well as identifies the relationship between these three variables to provide strategic recommendations for the aviation industry.
Research Methodology: This study used a qualitative approach by searching for scientific articles related to the variables in this study. The journals obtained are not only accredited national journals but also reputable international journals such as MDPI, Science Direct, and Emerald.
Results: Digital financial management in the airline booking system not only improves operational efficiency and customer satisfaction but also becomes a strategic element in ensuring transaction security and service personalization. The right integration of information technology, data security, and artificial intelligence-based analysis is key to building a responsive, reliable, and sustainable system in the digital era.
Conclusions: Digital financial management is a strategic component that strengthens efficiency, security, and customer satisfaction in airline booking systems. Effective integration of technology, data security, and AI-driven analysis is key to building a reliable and sustainable system.
Limitations: This study is limited to a qualitative review of existing literature and case studies, which may restrict generalizability and empirical validation of findings.
Contributions: The study provides insights into the role of digital financial management in enhancing operational efficiency, transaction security, and customer satisfaction, offering strategic recommendations for the aviation industry.
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