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Jurnal Bisnis, Ekonomi, Manajemen, dan Kewirausahaan Abnus Publisher

Marketing Strategy to Increase Sales of Retail Snack Products at MRM Ngawi Stores

2022-11-30
Published
94-102
Pages
OPEN
Access
LF
Lala Febriani
Mahasiswa, Universitas Dr. Soetomo,Surabaya
SS
Sukesi Sukesi
Universitas Dr Soetomo, Surabaya
FF
Firdaus Firdaus
Universitas Dr Soetomo, Surabaya
Abstract

Purpose: This study aims to analyze the effectiveness of marketing strategies in increasing sales of retail snack products at MRM Ngawi Stores. The research investigates the factors influencing consumer purchasing decisions and evaluates the marketing strategies implemented at the store.

Research Methodology: A qualitative research approach was employed, with data gathered through interviews and observations at MRM Ngawi Store. Interviews were conducted with the store manager, employees, and customers, complemented by secondary data from sales reports. This approach allowed for a comprehensive analysis of the current marketing strategies.

Results: The study found that product quality, affordable pricing, strategic location, and excellent customer service were key factors contributing to increased sales. Additionally, the use of both online and offline promotional channels played a significant role in boosting product visibility and attracting customers.

Conclusions: The success of MRM Ngawi Stores’ marketing strategies is attributed to maintaining high product quality, offering competitive pricing, choosing a strategic location, and delivering exceptional service. By continuing to focus on these areas, MRM Ngawi Stores can improve its sales and customer loyalty.

Limitations: The study is limited to MRM Ngawi Stores, and its findings may not be directly applicable to other regions or industries. Future research could explore a broader sample and compare different retail sectors to validate the generalizability of these strategies.

Contributions: The research provides valuable insights into how MRM Ngawi Stores can enhance its marketing strategy to increase competitiveness in the retail snack market. The findings contribute to the broader knowledge of retail marketing strategies, particularly in the snack industry.

Customer Behavior Marketing Strategy MRM Store Ngawi Retail Snack Products
How to Cite
Febriani, L. ., Sukesi, S., & Firdaus, F. (2022). Marketing Strategy to Increase Sales of Retail Snack Products at MRM Ngawi Stores. Jurnal Bisnis, Ekonomi, Manajemen, Dan Kewirausahaan , 2(2), 94-102. https://doi.org/10.52909/jbemk.v4i2.181
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How to Cite

Febriani, L. ., Sukesi, S., & Firdaus, F. (2022). Marketing Strategy to Increase Sales of Retail Snack Products at MRM Ngawi Stores. Jurnal Bisnis, Ekonomi, Manajemen, Dan Kewirausahaan , 2(2), 94-102. https://doi.org/10.52909/jbemk.v4i2.181
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