Muliyati M, Fajariani DE, Nurhayati N, Jaya R, Suryawan RF. Branding Strategy for New Product Implementation: The Role of Promotion, Product Quality, and Influencer Marketing. JEMEB [Internet]. 2023 May 30 [cited 2026 Jun. 15];3(1):51-60. Available from: https://abnus.co/index.php/jemeb/article/view/120