MULIYATI, Muliyati; FAJARIANI, Dewi Endah; NURHAYATI, Nurhayati; JAYA, Rahmat; SURYAWAN, Ryan Firdiansyah. Branding Strategy for New Product Implementation: The Role of Promotion, Product Quality, and Influencer Marketing. Journal of Economics, Management, Entrepreneurship, and Business, [S. l.], v. 3, n. 1, p. 51–60, 2023. DOI: 10.52909/jemeb.v3i1.120. Disponível em: https://abnus.co/index.php/jemeb/article/view/120. Acesso em: 8 jun. 2026.