“Building Brand Trust: The Role of AI-Driven Personalization and Brand Storytelling in Strengthening Brand Authenticity Perceptions”. Journal of Economics, Management, Entrepreneurship, and Business (JEMEB) 4, no. 2 (December 30, 2024): 83–91. Accessed April 15, 2026. https://abnus.co/index.php/jemeb/article/view/199.