IRAWAN, Donny; ADY, Sri Utami; SAYIDAH, Nur. The Role of AI-Driven Personalization and Storytelling on Trust and Perceived Brand Authenticity. Journal of Economics, Management, Entrepreneurship, and Business, [S. l.], v. 4, n. 2, p. 85–94, 2024. DOI: 10.52909/jemeb.v4i2.199. Disponível em: https://abnus.co/index.php/jemeb/article/view/199. Acesso em: 8 jun. 2026.