[1]
2024. Building Brand Trust: The Role of AI-Driven Personalization and Brand Storytelling in Strengthening Brand Authenticity Perceptions. Journal of Economics, Management, Entrepreneurship, and Business (JEMEB). 4, 2 (Dec. 2024), 83–91. DOI:https://doi.org/10.52909/jemeb.v4i2.199.